How Nonprofits can Beat the Algorithm

Let’s start at the beginning: what are social media algorithms when referring to social media platforms for Nonprofits. 

They are like the invisible wizards that decide what content you see on your feed.  They use various factors to determine the order and visibility of posts, making your experience more personalised.  These algorithms consider things like your engagement history, the type of content you interact with, your connections, and even the time of posting.  It’s like having a personal assistant who sifts through a mountain of information to give you a curated selection tailored to your preferences.

For example, if you often like and comment on cat videos, the algorithm might prioritise showing you more cat-related content.  Similarly, posts from friends or accounts you frequently engage with are likely to appear higher in your feed.  The algorithms also consider the popularity of a post, meaning content that gets a lot of likes, shares, or comments is more likely to be shown to a broader audience.

The goal is to keep you engaged, spend more time on the platform, and show you content that interests you.  However, it also means that you might miss out on posts from accounts you follow if the algorithm doesn’t think you’ll engage with them.

Helpful Strategies

Well, social media algorithms are a tricky opponent, but here are nine strategies you might find helpful:

Engagement is Key.   Algorithms often prioritise content that generates more engagement.  Encourage likes, comments, and shares by creating compelling and relatable content.

Consistent Posting.  Regular posting keeps your content on the algorithm’s radar.  Create a posting schedule and stick to it.

Use Trending Hashtags.  Incorporate popular and relevant hashtags to increase the discoverability of your posts.

Quality Content.  Algorithms are getting more competent at recognising quality content.  Focus on creating content that adds value, whether informative, entertaining, or inspiring.

Video Content.  Many platforms favour video content.  If possible, include videos in your strategy.

Build Genuine Connections.  Engage with your audience and others in your niche.  Authentic interactions can boost your visibility.

Timing Matters.  Post when your audience is most active.  This can vary depending on the platform and your target audience.

Diversify Content Types.  Mix it up with different types of content—images, videos, stories, and graphics.  This keeps your feed interesting.

Advertise Strategically.  If you have the budget, targeted advertising can help reach a larger audience.

A Last Word

Remember, these algorithms are designed to prioritise content that users find valuable and engaging. Focus on creating a positive and engaging experience for your audience.

Read more at:  https://blog.hootsuite.com/social-media-algorithm/