The excellent news for Nonprofits is that the online fundraising hands are still open. The Charities Aid Foundation’s 2021 Giving Index says South Africa’s hands are open to funding for worthy causes. We ranked twenty-one out of 114 countries surveyed. It seems that COVID-19 had a positive impact on charitable giving. “The pan-African tradition of ubuntu is evident in the rankings of Kenya and other sub-Saharan nations,” says Mr Neil Heslop, Chief Executive of Charities Aid Foundation (CAF). Undoubtedly this means good news for the nonprofit sector and online fundraising.
Here’s what the high ranking means for nonprofit organisations and their use of social media fundraising:
Look out for the five elements that should be in place when using social media as a fundraising platform:
The news is indeed good news. Nonprofit organisations now have excellent opportunities to build on COVID-19 fundraising successes. More funds mean better upliftment of beneficiaries. We are still a giving nation, and our hands are open.
You can read the South African Giving 2021 Report here: https://www.cafsouthernafrica.org/wp-content/uploads/2021/12/CAF_Southern-Africa_Report_2021_PROOF_030921.pdf.