News reached the forest that, the Charities Aid Foundation’s 2021 Giving Index says, South African’s hands are open to funding for worthy causes. We ranked 21 out of 114 surveyed countries. It seems that COVID-19 had a positive impact on charitable giving. “The pan-African tradition of ubuntu is evident in the rankings of Kenya and other sub-Saharan nations,” says Mr Neil Heslop, Chief Executive Charities Aid Foundation (CAF). Undoubtedly this means good news for the non-profit sector and online fundraising.
Here’s what the high ranking means for nonprofit organisations and their use of social media fundraising:
Look out for the five elements that should be in place when using social media as a fundraising platform:
The news that reached the forest is indeed good news. Nonprofit organisations now have excellent opportunities to build on the COVID-19 fundraising successes. More funds mean better upliftment of beneficiaries. We are still a giving nation, and our hands are open.
You can read the South African Giving 2021 Report here: https://www.cafsouthernafrica.org/wp-content/uploads/2021/12/CAF_Southern-Africa_Report_2021_PROOF_030921.pdf.