“When a tree falls in a forest, and no one is around to hear it, does it make a sound?” George Berkely asks. In our world, social media is for nonprofits. We don’t use all the tools available to make noise. Our audiences must know the tree “has fallen” (read a published post).
We tell our stories so our audiences can understand and participate in our world. We make our audience part of our journey. However, telling the story requires specific elements. Let’s break it down:
Any story has a beginning, a middle and an end. In the front, we see a character facing a challenge that should be resolved. In the middle, they solve the challenge, and, in the end, we know how it has been decided.
Character. One needs the main character affected by your cause, someone the audience can relate to.
The Challenge. The challenge is the problem that must be solved, the raison d’etre. It is why the audience should become involved and why the cause matters.
Setting. Show the audience the location through words or visuals as long as you show them your cause.
Call to Action. Now, you ask your audience to become involved, donate, or advocate for your cause.
You can read the complete Guide to Nonprofit Storytelling here: https://learn.classy.org/rs/673-DCU-558/images/next-generation-storytelling.pdf
If you want to go fast, go alone. If you’re going to go far, go together – African Proverb.
I do not know of a nonprofit organisation that is going it alone. We all need each other. Civil organisations such as nonprofits play a role in strengthening communities. They know the needs of affected communities. They are often the voice of the voiceless. Therefore, they need all the support they can get.
Suppose one list typical marketing communication outcomes to build support for your nonprofit organisation. In that case, it is noticeable that social media platforms can do all of these for your organisation.
Here is a list of marketing communication outcomes that can be achieved by using social media platforms: (via www.clarification.com):
Communicate with audiences where they are.
Driving traffic to your website.
Building your email list.
Communicating relevant information about outcomes
Whether it is to educate, showcase your work, create awareness, or raise funds. Sarieta Schultz Communication will walk you to #Tellingstories #Buildingsupport.