News from the Forest

Social Media for Nonprofits is about  #Tellingstories and  #Buildingsupport

“When a tree falls in a forest and no one is around to hear it, does it make a sound?” asked George Berkely. In our world, the world of social media for Nonprofits, and we don’t  use all the tools available to make a noise, the post will not be heard by our audiences.

However, when Sarieta Schultz Communication tells your story, the purpose is to be loud enough to build support for your cause.   There is a special relationship between Social Media and the Nonprofit Sector.

Telling Stories

We tell our stories so that our audiences can understand and participate in our world .  We make our audience part of our journey.  However to tell the story requires certain elements, let’s break it down:

Beginning, Middle and the End.  Any story has a beginning, a middle and an end.  In the beginning, we see a character facing a challenge that should be resolved.  In the middle, they solve the challenge and, in the end, we know how the challenge has been resolved.

Character.   One needs the main character affected by your cause; someone the audience can relate to.

The Challenge.  The challenge is the problem that must be solved, sort of the raison d’etre.  It is why the audience should become involved and why the cause matters.

Setting.  Show the audience the location through words of visual means.  As long as you show them your cause.   

Call to Action.  Now, you ask your audience to become involved, donate or be an advocate for your cause.

You can read the complete Guide to Non-profit Storytelling here:

Building Support

If you want to go fast, go alone.  If you’re going to go far, go together – African Proverb. 

I do not know of a non-profit organisation that is going it alone.  We all need each other.  Civil organisations such as nonprofits play a role by strengthening communities.  They know the needs of affected communities.  They are often the voice of the voiceless.  Therefore, they need all the support they can get.

If one makes a list of typical marketing communication outcomes to build support for your nonprofit organisation, it is noticeable that social media platforms can do all of these for your organisation. 

Look at this list of marketing communication outcomes that can be achieved by using social media platforms: (via

  • Meeting audiences where they are.
  • Driving traffic to your website.
  • Building your email list.
  • Communicating relevant information about outcomes
  • Asking
  • Sharing gratitude.
  • Reporting back.

A Last Word

Whether it is to educate, showcase your work, create awareness, or raise funds.  Sarieta Schultz Communication will walk this journey with you to  #Tellingstories  #Buildingsupport.